Modern Online Marketing Basics
for Jewelers with Jackie Stone
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Date: Saturday, March 23, 2019
Hours: 9 am to 4 pm Cost: $125 current BoMA members $175 for non-members Materials fee: None Location: Boulder Metalsmithing Association 4919 Broadway, Unit 15 Boulder, CO 80304 |
Class Description
In this class students will review brand messaging, core values, logos and target markets. The class will focus on your online presence including websites and social media channels (Pinterest, Instagram, Twitter, Facebook, Google Plus, etc.) The purpose of the class is for each student to walk away with an action plan of how they can better market themselves in the digital space.
About the Instructor
Jacqueline has a diverse background in finance, marketing, technical design, manufacturing, product development and merchandising. She currently resides in Boulder, CO with her cat Velcro. She spends her time building custom engagement rings for private clients through her business, Salt +Stone, providing consulting work to various jewelers in the Denver area and writing a monthly column for National Jeweler titled Designer’s Diary.
Prerequisites
Each student will be required to fill out a questionnaire (password protected) and return it to the instructor before the beginning of the class.
Students need to bring
Materials kit (provided by instructor)
None
Number of Seats
Maximum 12 students. All participants will be required to sign a waiver.
CANCELLATION POLICY
Registration Open Now
In this class students will review brand messaging, core values, logos and target markets. The class will focus on your online presence including websites and social media channels (Pinterest, Instagram, Twitter, Facebook, Google Plus, etc.) The purpose of the class is for each student to walk away with an action plan of how they can better market themselves in the digital space.
About the Instructor
Jacqueline has a diverse background in finance, marketing, technical design, manufacturing, product development and merchandising. She currently resides in Boulder, CO with her cat Velcro. She spends her time building custom engagement rings for private clients through her business, Salt +Stone, providing consulting work to various jewelers in the Denver area and writing a monthly column for National Jeweler titled Designer’s Diary.
Prerequisites
Each student will be required to fill out a questionnaire (password protected) and return it to the instructor before the beginning of the class.
Students need to bring
- Laptop
- Smart phone
- Questionnaire submitted before start of class
Materials kit (provided by instructor)
None
Number of Seats
Maximum 12 students. All participants will be required to sign a waiver.
CANCELLATION POLICY
- You may cancel up to 14 days prior to the start of the class and receive a full refund, less $25 processing. To cancel, send an email to info@bouldermetalsmiths.com.
- Cancellations less than 14 days prior to the start date will not be refunded,
- In the event we have to cancel a class, you will be notified prior to the start date and will be issued a full refund.
- Registration is not transferrable. You may not sell your seat to another student.
Registration Open Now
